Why is all of this so stressful and confusing?

I'm Steffanie Holmes, bestselling and 7-figure author, and I'm here to help un-confuse you.

I've published over 55 kooky, spooky romance novels. Most of my launches have been indie, but I've recently landed a trad pub deal and had my first launches, making it onto bestseller lists and having amazing launch events (complete with pole and burlesque dancers!)

I love the thrill of sending a new book out into the world. I do it as often as I can. And after years of seeing fun launch spikes on my royalty graphs, I know a lot about what works and what doesn't. Especially now, when everything feels harder, more books are coming out than ever before, and authors are competing for shelf space against AI slop.

In this 3.5 hour workshop, I dive deep into launches with you. We talk about what's working RIGHT NOW, rapid-release strategy vs longer launch periods, how to plan for a successful launch while writing the book, pre-orders, incentives, marketing, social media, hooks, ads, PR, events, special editions, and fandom. Phew, that's a lot, but I cover it all!

I love the excitement and build-up of a launch, and I think with a solid strategy in place, you can learn to love the launch, too.

This book launch workshop is a recording of a live workshop I offered earlier this year. It's 3.5 hours and delivered over Zoom. For the first 2.5 hours, I talk through all the different aspects of a book launch and different launch strategies, with ideas for indie and trad authors. And then, for the remainder, I answer author questions and talk through examples.