How to analyse why a book isn't selling – is the the words, the packaging, or the strategy?
If the words aren't working, how you can re-edit, and when you should leave it alone.
How to repackage a book to meet the cravings of readers.
What to do about cross-genre books.
How to create a strategy around free and $0.99 sales on backlist books.
Shuffling books around into different pen names.
Why backlist is the secret-sauce of a sustainable author career.