EPISODE 20: Case study – launching a book in a new subgenre
Welcome to the Rage Against the Manuscript podcast. In this episode, we’re doing a case study! I walk you through how I launched a series into a new sub-genre, exactly what I did for the launch, and how much money I earned. If you want to launch books in different sub-genres, I think you’ll find this useful.
Listen on Spotify, or wherever you get your podcasts.
In this episode:
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Why would you want to write in a new sub-genre.
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To pen name or not to pen name?
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How to keep your also-bots pure when your current audience likes different things.
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My ad strategy for a new release (hint: it isn’t much of one).
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Two books, $1000 in ad spend – what are the numbers?
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How I plan to continue this new series.
"I woke up super-excited about this new story idea. There was only one problem – no vampires."
Steff Green
Author of How to Rock Self-Publishing.
If you've got a question you want to ask me about self-publishing or writing or building a career as an author, head over to the Rage Against the Manuscript FB group or email me steff@rageagainstthemanuscript.com and I’ll talk about it on a future episode. Happy writing!
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