EPISODE 20: Case study – launching a book in a new subgenre

Welcome to the Rage Against the Manuscript podcast. In this episode, we’re doing a case study! I walk you through how I launched a series into a new sub-genre, exactly what I did for the launch, and how much money I earned. If you want to launch books in different sub-genres, I think you’ll find this useful.


Listen on Spotify, or wherever you get your podcasts.

In this episode:

  • Why would you want to write in a new sub-genre.

  • To pen name or not to pen name?

  • How to keep your also-bots pure when your current audience likes different things.

  • My ad strategy for a new release (hint: it isn’t much of one).

  • Two books, $1000 in ad spend – what are the numbers?

  • How I plan to continue this new series.

    "I woke up super-excited about this new story idea. There was only one problem – no vampires."

    Steff Green

    Author of How to Rock Self-Publishing.

    If you've got a question you want to ask me about self-publishing or writing or building a career as an author, head over to the Rage Against the Manuscript FB group or email me steff@rageagainstthemanuscript.com and I’ll talk about it on a future episode. Happy writing! 


    What are you waiting for?

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    • Set goals, learn new skills, and have fun writing and publishing your work.  

    • Publish your book in print, ebook, and audio with all the nuts and bolts.

    • Discover your own path to building an audience and making money from your writing.