EPISODE 18: Christmas and holiday book promotion ideas for any budget

Welcome to the Rage Against the Manuscript podcast. Christmas is 8 weeks away. I googled it this morning and it terrified me. I thought I’d put together some promotional ideas to help you prep new readers over the holiday period. I’ve organised them via budget, so there’s promotional ideas for every type of author within.


Listen on Spotify, or wherever you get your podcasts.

In this episode:

  • The book-buying trends over the holiday period.

  • New releases or price promotions? How to strategize for Christmas sales.

  • The only two types of books that matter and how to promote them.

  • Christmas promotional ideas on a budget of $0.

  • Got a little money? What you can do to promote your books for $100.

  • Have a bigger budget? How to make a holiday splash with $500-1000.

    “Here's what happens – people open their presents, and they get Kindles. And iPhones. And Amazon gift-vouchers from Grandma they can spend on books. And the books they're looking for are indie books."

    Steff Green

    Author of How to Rock Self-Publishing.

    If you've got a question you want to ask me about self-publishing or writing or building a career as an author, head over to the Rage Against the Manuscript FB group or email me steff@rageagainstthemanuscript.com and I’ll talk about it on a future episode. Happy writing! 


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