EPISODE 15: Branding mistakes authors makes (and how to fix 'em)

Welcome to the Rage Against the Manuscript podcast. Tending your brand is vital if you want a career as an author. So what exactly is your author brand, and what are the common mistakes authors make that can tank their brand? 


Listen on Spotify, or wherever you get your podcasts.

In this episode:

  • What your brand actually is, and why do you need one.

  • Who defines your brand? You or your readers? (The answer may surprise you).

  • Push/pull marketing to define your audience.

  • How you build a super loyal readership.

  • Why niches are where indie authors shine.

  • The 3 mistakes authors make with branding.

  • Help! You’ve made a branding mistake. How do you fix it?

    “The more defined your author brand experience, the more loyal your audience will be.”

    Steff Green

    Author of How to Rock Self-Publishing.

    If you've got a question you want to ask me about self-publishing or writing or building a career as an author, head over to the Rage Against the Manuscript FB group or email me steff@rageagainstthemanuscript.com and I’ll talk about it on a future episode. Happy writing! 


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    • Discover your own path to building an audience and making money from your writing.